Growth - Positioning Methodology

Problem & Personae

Contingent CXO provide in depth assistance and guidance to position the problem and mindset of our Clients end-Customers, as a way to baseline testing of any solution.

By virtue, this also provides a platform for Lean Methodology, which the team also champion.

Click on the icon below for a free eBook on How to Position Ideas & Solutions.


  • Story describing the feature from the view point of the Customer
  • Personas of Customer in that story, positioning their mindset
  • Develop Customer Personae
    • Define perceived behavioural aspects of the Customer
    • Define decision makers, users, internal / external influencers
    • Get all internal resources aligned with the perceived mindset of the Customer
  • Competitive landscape profiling