Growth - Positioning Methodology
Problem & Personae
Contingent CXO provide in depth assistance and guidance to position the problem and mindset of our Clients end-Customers, as a way to baseline testing of any solution.
By virtue, this also provides a platform for Lean Methodology, which the team also champion.
Click on the icon below for a free eBook on How to Position Ideas & Solutions.
- Story describing the feature from the view point of the Customer
- Personas of Customer in that story, positioning their mindset
- Develop Customer Personae
- Define perceived behavioural aspects of the Customer
- Define decision makers, users, internal / external influencers
- Get all internal resources aligned with the perceived mindset of the Customer
- Competitive landscape profiling